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Land Rover celebrates 70th anniversary with Grizzly Torque

A nice write up in Strategy Online

 

Wonderscreen Piece:

 

An around-the-world road trip undertaken by two prominent Canadians is at the centre of a new campaign celebrating Land Rover’s 70th anniversary.

The campaign’s three-minute short film chronicles the 14-month journey of artist and naturalist Robert Bateman and ecologist Bristol Foster across 19 countries in 1957. Bateman later became a well-known naturalist painter and was named an Officer of the Order of Canada, while Foster later headed up the Royal B.C. Museum.

The duo travelled in a custom-built Land Rover Series 1, nicknamed the “Grizzly Torque,” which was thought to have disappeared until it was rediscovered in Merritt, B.C. in 2006. After learning about the vehicle’s history, the Grizzly Torque was restored by its current owner, setting the stage for Land Rover to revisit Bateman and Foster’s adventure in the new campaign.

 

Shot by production house Wonder Screen for Spark44, Jaguar Land Rover’s dedicated global agency, the video combines new footage of Bateman and Foster inside their restored Grizzly Torque with archival footage captured by Foster during the original cross-continent trip.

The film is being pushed on YouTube and other social channels, and the vehicle’s history will be further explored in a written feature to be included in the brand’s owner’s magazine, Onelife.

Land Rover began celebrating its 70th anniversary globally on April 9, and will be incorporating brand stories in its communications throughout the year, says Jeff Peel, director marketing and product planning at JLR Canada. Historically, the brand has aligned itself with drivers’ passion for adventure, and vehicles like the Grizzly Torque present an opportunity to bring that brand attribute to the life, he says.

Peel met the Grizzly Torque’s current owner around three years ago and has since been waiting for the right time to tell its story. He felt the anniversary could “do justice” to that story, while simultaneously showcasing some of the brand’s all-terrain capabilities.

“You truly can’t understand who you are as a brand unless you know your history, you know about what got you to where you are today,” he says.

John Bastawrous, social media strategist at Spark44′s Toronto office, says three spots were created for other global markets that take a similar approach as the one featuring the Canadians. These videos feature Tim Slessor (of the Oxford and Cambridge Far Eastern Expedition), Gavin Thompson (who travelled in the British Trans-Americas Expedition Range Rover) and Bob and Joe Ives (of the Camel Trophy expedition).

Moreover, he says it’s a story that aligns well with the local market, seeing as Canadians are “curious” travellers by nature. “This sort of celebrates that.”

Spark44 is a joint-venture agency co-owned by Spark agency and JLR, making it easier for the brand to share assets and ideas across markets, according to Karen Hyman, business director at Spark44 Canada. The brief for the Canadian film was based on a template for Spark44 U.K.

The Race of Gentlemen, story in the Selvedge yard

TROG– THE RACE OF GENTLEMEN, 2018 | WORDS AND PHOTOGRAPHY BY BRYAN HELM

TROG– THE RACE OF GENTLEMEN, 2018 | WORDS AND PHOTOGRAPHY BY BRYAN HELM

“Sun, cloud, rain, and fog– lots of different weather at this years TRoG. The one constant was the excitement and happy mood of the racers and crowd during the race day. Vintage hot rods, bikes, and the hundreds of collective years of racing experience and mechanical knowledge is a pretty good formula to keep everyone entertained.

1934 or older American Made Hotrods, and 1947 or older American Motorcycles are the required race specs for this years race. The addition of the Belly tanks, drag class, and even some Harley-Davidson Servi-Cars added more flavor to TRoG’s character. Cars and bikes battling it out on the beach trying to best each other and their own times. Fish tailing hotrods and carefully dialed in race bikes charge down the beach.

Some races are neck and neck, some races are blow outs. A missed shift, a bad start, or even taking a bad line on the course– all contributing factors. Race day motors on with the crowd cheering, liquor flowing, and people perfecting their suntans and sunburns.

Near the end of the day the one constant race is now with the encroaching high tide. The width of the course is shrinking as the relentless tide lumbers in to claim its daily territory. Everyone hoping to get one more heat in before it’s too late. Race day ultimately comes to and end with everyone satisfied. Ocean air, gasoline, and motor oil may be the best aphrodisiac around.

TRoG doesn’t come without the element of danger, a couple riders got a little banged up hitting some ruts in the mix of soft and harder packed sand. Jeremiah and Sushi are back on the mend and we wish them a speedy recovery. Knowing their love and passion for racing they’ll be back in the saddle as soon as possible. Safe travels and I’ll look forward to seeing everyone at the next race.” ~Bryan Helm

 

BHELM@BRYANHELM.COM

Everyone thought Hollywood was showing his pride and paying tribute to the Oilers club– “Kinda funny story about this pic… Someone yelled out to me that a flag flew out of a car and was in the middle of the track. As usual I wasn’t paying attention to the races. I rode out, grabbed it and held it up so it wouldn’t flap around and hit me in the face– had no idea it was an Oilers’ flag until I got to the finish line to return it!” ~Hollywood AKA @knucklebuster1939 of the Oilers CC / MC. Photo (c) by Bryan helm

BHELM@BRYANHELM.COM

Moon Equipment Co. Transporter– 1938 Ford COE, originally an old Coca Cola truck, yellow was their color before red said Mel Stultz himself! — TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

 

Josh Kohn’s wicked H-D, TRoG, The Race of Gentlemen, 2018– Photography (c) by Bryan Helm

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Josh Kohn at TRoG, The Race of Gentlemen, 2018– Photography (c) by Bryan Helm

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Oilers CC/MC = TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

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Battling Indian motorcycles Sam Polys vs. Chris Price– TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

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Jeremy Baye, Oilers CC– TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

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TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

Oilers CC/MC = TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

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Gene Winfield, TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

Sushi (Atsushi Yasui, Freewheelers Co.) Oilers CC/MC– TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

bryan helm drag class trog the race of gentlemen wildwood nj tsy the selvedge yard.jpeg

TRoG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

TRoG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

Ken Booth on his Harley-Davidson Servi-Car– TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

Girard Fox on his 1922 Hendersen Deluxe motorcycle, TRoG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

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Oilers CC/MC = TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

Billy Lane on his Harley-Davidson 45 Flathead, TROG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

jeremiah love cycles bryan helm trog the race of gentlemen wildwood nj the selvedge yard.jpeg

Jeremiah (Love Motorcycles) on his Harley-Davidson Knucklehead, TROG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

John Conforth, TROG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

Matt Walksler races through the mist at TRoG, The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

Andrew Kohler, TRoG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

Daniel Sladovnick, TRoG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

BHELM@BRYANHELM.COM

TRoG– The Race of Gentlemen 2018– Photography (c) by Bryan Helm

Bryan Helm is a New York-based photographer.

His site: BRYANHELM.COM

Fine Art Site: HELMGALLERY.COM

Words and photos by Bryan Helm

Billy Lanes Sons of Speed, Daytona FL

Sons of Speed, a Race of Pre-1925 Board-Track Motorcycles

Billy Lane of Choppers Inc. had a vision to race vintage board-track motorcycles with his friends, family, and other respected builders and racers. Sons of Speed finally kicked off in Daytona during the 76th bike week at the New Smyrna Speedway, after having been cancelled due to Hurricane Matthew.

Waiting outside the New Smyrna gates, there was definitely some anticipation and excitement to see these bikes perform on the track. Since these vintage bikes have no clutch or gearbox, the four riders are positioned at the top of the banked track and are push-started with the help of gravity and some manpower. It’s so great to hear the bikes fire up once the twin engines roar to life, propelling the riders down the paved track.

Billy and his team have built several bikes for this race. They have had all excess taken off, and are very lean, have no brakes, and their staggered foot pegs reposition the rider to lean easier into the left turns. Controls-wise only needing a throttle and a magneto kill switch, these bikes are built only to race.

The practice day on Friday was great, everyone figuring out their bikes and getting a feel for the half-mile banked track. Lots of smiles, and lots of wrenching on the bikes between runs. Near the end of the day, Rhett Rotten took a bit of a spill as something dislodged in his rear wheel and he went into a skid. Luckily he was ok, but his bike will need some quick repair before race day.

Friday night, Choppers Inc. was bustling with the repairs and modifications on several of the bikes that were raced and one that crashed. Paul Cox was still fabricating some parts for his 1917 Indian Powerplus, “Centurion.” It’s great to see all the Choppers Inc. team and Rick Petko come together and help each other out with the bikes, and really impressive to be surrounded by so much bike building and mechanical knowledge. The only thing these guys couldn’t do was fabricate more time. I told Paul “No Sleep Till Brooklyn!” and left at 2am. The crew were all still hustling. Passion and drive never sleeps. I had my fingers crossed that Paul and Rhett would have their bikes running on the track that morning.

Race Day

All the bikes and riders have made it back to the infield of the raceway. Many of the bikes have been rejuvenated and repaired. Paul Cox fires up the 100-year-old Indian Powerplus for the first time, and Rhett’s bike has a new rear end.

The full grandstands are graced by Willie G. and Bruce Davidson; you may have heard of their company. Hundred-year-old bikes racing around, the thundering engines, and roaring crowd made for quite an atmosphere at the speedway. Billy’s vision has finally come to fruition. It’s nice to spend a minute with him at the side of the track as he is watching the other racers zoom by and absorbing the day with a big smile on his face.

After several great heats of neck and neck racing, Brittney Olsen took first, besting Matt Harris and Shelly Rossmeyer in the final. I always love the story that the engine in her winning Harley was actually a motor Matt Olsen bought from Buzz Kanter, which he gave to Brittney in place of an engagement ring when he proposed. He definitely knew the way to her heart and podium. In the winner’s circle she thanked Billy and her fellow racers for the great competition, her pit crew, family, and of course the fans. She’s a great ambassador for vintage racing. I look forward to seeing what’s next for her.
Thank you Billy, and everyone who helped him put on this great event. The next Sons of Speed will be at the Full Throttle dirt track in Sturgis during the 77th Rally.

 

Racers:

Billy Lane – 1924 Harley

Warren Lane – 1920 Indian Powerplus

Brittney Olsen – 1923 Harley J Model

Buzz Kanter – 1915 Harley

Paul Cox – 1917 Indian Powerplus

Matt Harris – 1923 Harley

Shelly Rossmeyer – 1915 Harley

Rick Petko – Indian 1919 Powerplus

Rhett Rotten – 1919 Harley

Xavier Muriel – 1913 P.E.M

Josh Owens – 1919 Harley

Bill Rodencal – 1915 Harley

Ken Curtis – 1914 Harley

 

Steve Coe on the pace bike

 

 

 

 

 

Fine Art Site: HELMGALLERY.com

 

 

 

 

Words and photos by Bryan Helm

 

 

Alternative Photo Revolution group show

Master Print maker Bob Carnie is printing some of my work for a group show.  The Alternative Photo Revolution show will be traveling from  Glen Echo, Maryland 04/28 – New Orleans 05/01 – Toronto, On for the Contact festival. 05/15-06/ 17. Bob is exploring a lot of traditional vintage printing processes. Tri Colour Gum, Tri Colour Gum Over Palladium,  Duo Tone, Duo Tone Digital Silver Print to name a few.

 

 

Americana Magazine- The Race Of Gentlemen, Wildwood NJ

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AMERICANA MAGAZINE Cover image by Margaret Malandruccolo

 

 

 

Margaret Malandruccolo has put together another great issue of AMERICANA.

-Lance Henriksen

-Native American activist Elousie Cobell

-The Race of Gentlemen

-Rockabilly Music

and more American Flavor.

Here’s the link to order the printed version.

 

 

 

I was down in Wildwood NJ, to photograph this years East Coast-  The Race of Gentlemen, The west coast Race will be next month Oct 16. Pismo Beach CA.

Was a great time watching vintage bikes and hotrods race down the beach.  One of the highlights for me was being down in the staging area really early sunday morn.  The tide was high and there was an eerie  mist/fog that hadn’t burned off.  Very peaceful before the inevitable roaring automotive storm.  Site Gallery from race day.

 

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